Who would be the audience for the media product?
When making our Opening Title Sequence, our desired target audience was of an age range of 15-18 year olds. We specifically chose this age range because teenagers of this age bracket seem to be more interested in horror and are drawn in by the main character being a young girl. During our interviews, we made sure we selected a range of people, varying in age, gender and film genre preference. This was so our feedback was not biased.
We came to the conclusion that the best audience for our Opening Title Sequence would be 15-18 year old teenagers but appealed more to the male gender than the female gender.
How did you attract/address your target audience?
We addressed our target audience by using an attractive female teenager as the possessed girl because this appealed to the male audience more. This was because the majority male 15-18 year look for attractive females in films to watch.